I’m not well versed with the stock market and investing. Sure, I contribute to my 401k with the benefit of my employer’s match program and I mess around with the free, micro investing model that Robinhood offers, but I don’t really know how to play the game well. And it dawned on me that, aside from the monetary wins, there isn’t a captivating approach to investing.
Let me explain. There is a point in your career when you hold more control. If in a job search, you may be able to pick preferred employers based on their beliefs and core values. In doing so, you’re interviewing them as much as they’re interviewing you. Likewise, I feel the same way about investing. My life revolves around tech so I’m immediately drawn to the TSLA, FB and TWTR ticker symbols when searching for investment opportunities. But, aside from their return potential, I don’t feel I have a personal connection with those companies. Let’s assume I’m a vocal member of the LGBTQ community or was a strong supporter of early childhood education efforts or believed in climate change and global warming. How do I know that those popular investment opportunities, plainly represented by ticker symbols, are organizations that believe what I believe and support what I support?
I want to build a meaningful, personal approach to investing. An approach where I feel connected and aligned with the company I’m supporting. An approach where It’s not about the sexy name or the short-term potential but about the impact this company makes with it’s employees and shareholders. It could start with a simple search and filter. Only show me companies that _________. From their, recommendations of other companies in other industries which are similar to the ones I’ve identified.