I’m usually not one to suggest to get in to “dirty” business or work that is contrary to human nature. This idea skirts that notion so your reactions maybe be mixed. Don’t worry, mine are too.
Companies like StubHub are often looked at negatively because they’re seen as price gougers. By price gougers I mean they buy-up all the tickets for some concert, sporting event or other entertainment and resell them for 3x the face value. But they might have a model which can be replicated in other industries. Maybe not a copy / paste situation but a copy / optimize / tweak for the better / paste opportunity.
Recently the city of Chaska, MN was fortunate to host the PGA’s Ryder Cup. A throng of golf enthusiast, professional athletes, celebrities and the players themselves descended on the Twin Cities. Hotels were booked many months in advance and neighboring homes were quickly snatched-up on Airbnb for $20,000 for the week. Family friends of ours that traveled from North Dakota were forced stay in hotels as far as a 45 minute drive every day to and from the course. I fear the same thing will happen when Minneapolis hosts the 2018 Super Bowl. But what if I could change that. What if, the moment Roger Godell and selection committee announced Minneapolis as the host city for 2028, I decided to “StubHub” entire hotels knowing I’ll be able to mark up the heck out of them when the event happens? But, in an effort to make the StubHub model better, give 25% of the rooms I booked to charities or those less fortunate.